"ELEVATE CEO Jen Rudolph continues to find joy in helping people make it into doors which are otherwise closed. 'It's so hard to break into a very saturated market. And much like in any business, you have a product,' she says. 'You need to come up with an innovative and a smart angle. I teach people how to go into that shark tank and slay it.'"
-Jeryl Brunner, Forbes Magazine
My name is Jen Rudolph and ELEVATE is my gift to you. No matter where you are in the world,I have created an online platform that gives you all the tools that you need to become a working actor in record time without breaking the bank. Tools that you can use from the comfort of your own home whether you’re in New York, Los Angeles, a smaller market or virtually anywhere.
As an ELEVATE member, you will learn the proven formula to manifest your dream of becoming a working actor.
Our online master classes and other offerings teach you to shift your mindset into that of a business owner (of you) and to become a CEO. You will discover what your “product” is, who your “customers”are and how to parlay that into a successful career. At the same time, by developing a strong inner game, identifying your core beliefs, shifting your perceptions, examining feedback and having ongoing 24/7 support from your mentors and likeminded artists, you will find the success you seek.
50% of “startups” fail in their first few years. 86% end up failing at 5 years.
You will not be one of them.
By becoming an ELEVATE member, you will learn the formula to go from “startup” to “thriving” and become a working actor.
The average tuition cost for a top tier BA/BFA program at a university/college is around $50,000/year. Incredible technique you will get but you are NOT taught how to approach the business or what really happens after you graduate. You are thrown into the ocean without a lighthouse in sight.
ELEVATE costs $300/year or $35/month.
As an ELEVATE member, you will become a shark and learn how to navigate the waters. ELEVATE is your lighthouse.
If you’re not a thriving actor, you are in “startup” land.
ELEVATE helps you go from “startup” to “thriving”.
WHAT IS THE DEFINITION OF A “STARTUP”?
"A 'startup' is a company that is confused about - 1. What its product is. 2. Who its customers are. 3. How to make money."
— Dave McClure, 500Startups Co-Founder
In no uncertain terms, less than 2% of actors get called in and/or are requested to self-tape for Co-Star, Guest Star roles and above for television series’ and for supporting roles in feature films. Casting directors WILL take a chance on someone with no credits IF they present themselves in a very compelling, specific way and show themselves to be “set ready.”
Here are the top 10 reasons why an actor doesn’t get called in or book work:
Lack of relevance aka not knowing your “type” and a lack of brand awareness
Inappropriate use of funds aka not knowing when or how to spend money on startup/maintenance costs
Strong competition and not setting yourself apart enough by having a unique “product”
Lack of understanding of the business, how it works and failing to do your due diligence
Sub-optimal marketing and not having knowledge of how to make your product “fly off the shelves”
Refusal to take “market feedback” and strategically innovate your “product” on a regular basis
Lack of understanding of the cost of “customer acquisition” and the necessity of building relationships on your end.
Refusal to accept the way the business works and getting angry about it versus getting empowered
Having an inappropriate team aka not being in alignment with representation that understands you
Not prioritizing your business (you) and thinking that magic will happen without you doing the work
Every “startup” needs strategic mentoring. ELEVATE is your ultimate resource.
What are the BENEFITS?
Whether or not you live in a big market or a small one,
ELEVATE is for YOU.
Become a CEO
ELEVATE teaches you how to approach the business of being an actor like a a CEO. In top business coach Jordan Ancel’s 26 week class, you learn everything there is to know about running a business from soup to nuts. Period.
ELEVATE keeps you busy with homework, targeted reading and gives you the tools and roadmap to build your business every day from anywhere in the world.
Nerves no more
As an actor and entrepreneur, nerves can get the best of you. Through mentor Natalie’s Roy’s 6 hour revolutionary NERVES class, your nerves with become your ally and fuel and will enhance your performance.
ELEVATE’s 26 week marketing class with Founder Jen Rudolph gives you the lowdown on exactly how to market yourself so that you will “fly off the shelves.” From websites to headshots to resumes to online presence and more, you learn it all.
The name of the game is relationships. Starting in March 2019 is our new casting director spotlight series which gives you the chance to get to know and interact with CD’s. Over 5 hours of LIVE/On Demand classes with a top CD every month.
Looking to create your own content? Guest Mentor Jessica Blank has a 6 hour class that teaches you everything from the basics of screenwriting to fundraising in terms of how to create your own content.
“A rising tide lifts all boats.” With access to our members only Facebook group, ELEVATE members share successes and offer support to one another and discuss relevant topics and strategies within the community.
The business can be intense and #sharksneedwater. Indulge in weekly meditations and OM Work to soothe your soul and furniture your inner artist.
ELEVATE members say…
What you’ll find on ELEVATE
Online master classes
Starting in March 2019:
Casting Director Spotlight of the Month
Om Work + Meditations
Meet Your Resident MENTORS
Natalie Roy is an Actress, Author, creator of the Activated Actor technique, and C.R.E.A.T.E Co-Founder She has performed across North America on stage and screen and has appeared in such projects as: The Affair, Law and Order: SVU, The Detour, Power, The Following, Being Erica, Murdoch Mysteries and in two films directed by award winning director Sidney Furie.
Natalie authored her first book: 30 Years, 30 Lessons several years ago and has since collaborated on The I’m Possible Project and the upcoming CREATE Book: Let’s Play! Natalie is a 500 hour certified Yoga Teacher and a meditation teacher specializing in Visualization technique, positive psychology for actors, the Yoga Sutras and taking ancient Eastern philosophy and practices and bringing them into the audition room and onto set. Natalie is passionate about bringing together the practices and techniques of meditation, mindfulness and “learned optimism” with the artistic process. Natalie Co-Founded C.R.E.A.T.E to do just that.
“Nothing makes me happier than creating and seeing others live a life they love, doing the same. My career and life transformed when I began using holistic tools in my creative projects and process. It is my deepest passion to empower other artists to learn how to do the same. These tools are a game changer. They are the foundation for a career of longevity, success and joy.” Natalie Roy.WWW.NATALIEROY.COM
Jordan Ancel is an award-winning filmmaker, author, and photographer. His latest film, an anti-gun short, Good Guys With Guns, garnered much buzz on the festival circuit and went viral online. He has won awards for his two other short films, 875 and Bob White Monday, and his book, Behind the Lines: What it Really Takes to Make it as an Actor, featuring interviews with some of Hollywood’s top professionals, has been helping actors navigate the complex and delicate balance between art and business for several years, and the second edition is due out in 2018.
For the last few years, Jordan has been an independent business consultant and career coach for entertainment professionals. He recently gave a talk on Social Media Marketing at the Directors Guild of America for Emmy-nominated directors. He also inspired Adam Leipzig’s first book, Inside Track for Independent Filmmakers.
In the early ’90s, Jordan was a co-founder of the award-winning Off-Broadway theater company, The Greenwich House Theater Company in The West Village of NYC, whose members included (the late) Academy Award-Winning Kim Hunter and Ellen Barkin. He also achieved great success in commercials, having done major campaigns for GNC, American Express, Budget, and Chrysler, to name only a few.
Having had success as an actor and as theater producer/director, and personally mentored by (the late) Mike Nichols for many years, Jordan has a profound understanding of both the art and business of the entertainment industry.