By: Jennifer Rudolph
The name of the game in any business is building relationships. With relationships come trust and familiarity. When your favorite barista at Starbucks throws you a free coffee one day just because - it's because you have built a rapport with them and your smile probably makes their day a lot brighter. And who doesn't love a free Soy Vanilla Latte? (my drink of choice) In any business, one must build a rapport with people - especially in ours.
When a casting director comes to AGR, they are looking to impart their knowledge and help actors grow to be "set ready" by giving good direction and seeing if an actor can take said direction. Actors grow to understand what each casting director is looking for, what their style is, quirks are and ultimately what their "bar" is set at. Sending in a headshot or hoping they will come see your show is not the best approach. It is kind of like going to a slot machine and hoping you will win. It's all about face time, developing relationships and showing them that you can "work." Casting directors do not have time to call in people they don't know and trust. It's generally a waste of time as most actors don't know how to audition for film and television or what the "bar" is. It's too much of a crap shoot and casting directors have to provide choices to their producers by the end of the day for each role they are casting. On average about 1400 people submit for a Guest Star role and only about 20 get called in. That's less than 1%. So why is it that AGR'rs often make it into that 1%? Because they build trust, are marketing themselves optimally and know how to hit the "bar" because of our Signature workshops. :)
Meet AGR Staff Member Kim Ramirez
Kim has been working at AGR for about 7 years and is still a "student." Although she works for me, she meets and works with casting directors too. Kim has grown and changed quite a bit over the years and has gotten new headshots when needed to match the changes. We have had a few Career Consultations over the years and I told her that one of the offices she needed to target was Chrystie Street Casting. Kim has gotten in front of Jessica Kelly, Rebecca Dealy and Kate Geller a number of times over the years with different sides and always upped her game every time she worked with them. Because of how solid her work was, what a strong "type" she morphed into and how she learned and knew what they were looking for...Kim started to get called in for Co-Star roles. She probably has gotten called in a dozen times for various roles and actually booked a small role on NBC's THE BLACKLIST which ended up being cut. She was devastated. I told her not to worry and that it meant that something bigger was coming. Kim became one of Chrystie Street's "go-to's" for her type. Lo and behold, Kate Geller called Kim in for a Guest Star role for THE BLACKLIST (NOTE: Kim only has one other Primetime credit) and she BOOKED it. She made it past 1400 other people and 20 people with more credits. Why? Because she's really good at what she does because of how much she studies and knew exactly what to do when going into the room. Kim proved to be reliable and strong EVERY time she went in. She built trust, familiarity and now...a Guest Star credit.
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