By Jennifer Rudolph
I often get asked if our success stories are real; perhaps because there are so many of them and they are of rather large magnitude. What makes us different than the other companies out there? Why us? Well...because I come at things from a business perspective and treat every actor like a creative being who is their own CEO. Rather than just say "here's what's on the menu" - I nurture and counsel everyone who I can and hire the absolute best staff to support our actors like none other.
AGR is a family and the support you find here (and in our private Facebook group, The Green Lounge) is like none other. There is a methodology to all of the success that you see. Often times our success stories involve actors WITHOUT representation and who end up booking a lot of projects after meeting and working with casting directors. This business is all about who you know and who knows you. The most important weapon one has is how you one markets themselves. Nothing is every an accident. It's all strategic and it's all on purpose. "if you build it they will come" is a certainly - if you hit every possible beat that is required of you and if you persist. All the success stories you read are 100% true.
Here's another one and it involves our staff member Nichole Yannetty.
I first hired AGR Staff Member Nichole Yannetty a few years ago to be an intern. Unlike other companies, becoming an intern at AGR involves a heavy vetting process. Because our interns represent a big part of the company and are so present at our intensives/events, I must know them and their work extremely well and their energy MUST be a fit for AGR. That being said...I scoped Nichole and hired her. Nichole interned for a few years and I promoted her last year to Staff Member. Nichole immersed herself at AGR over the years. We career consulted and she honed her "type" and grew within it. One of the CD's who she became close with was Joey Montenarello from Barden/Schnee. Joey called in Nichole time and again for auditions and hired her to be a reader for them. I become a huge advocate for Nichole and have often recommended her to CD's as she isn't yet signed legit wise. She will soon be soon as she has created enormous heat on herself.
I became her advocate as Nichole is a strong "type" and SO solid that I knew casting directors would irrefutably love her
She targeted the casting directors
Because she marketed herself like a pro and nurtured her relationship with Joey,Nichole booked a 5 EPISODE RECURRING role on the hot new Marvel/Netflix series JESSICA JONES which drops on November 20th. ***SHE GOT THIS WITHOUT BEING REPRESENTED
She created her own work
Comedy sketches and short films that screened at many festivals. Nichole starred in the critically acclaimed web series KELSEY which made Indie Wire's Best Comedy Web Series list next to HBO's HIGH MAINTENANCE (previously on Vimeo). She played the same "can of red bull" type character we discussed during her Career Consultation years ago!
She went after a commercial agent
Nichole has also booked several national commercials (7UP, Subway and Honda) through her agents at Stewart Talent who she met at our Commercial Night.
It all starts with knowing who you are, how the business works, navigating it like a pro, and cultivating relationships.
"If you build it, they will come."
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